Technology is shaping up the food industry. As a driving force of innovation among industries, food technology is consistently moving forward advancement.
Food entrepreneurs are doing their most in knowing that the food business is thriving on commercial gains from their customers. Their mindset is not only limited to a mass profits but to bring out an added value that they can provide to their patrons. It is part of their forward-thinking that to be more competitive amidst the growing competition there is a need for them to innovate.
Innovation is a must. It should be non-stop. Aside from having the platforms in promoting their products for consumption, there is also the obligation to let the public know that whatever is promoted is real. It may come in the form of good service, quality of food being served, variety, standards and the added value to satisfy the customer’s patronage worth.
Taking into consideration the opportunities in the food business, some food entrepreneurs also has to consider the mitigation of risk involved in the process. Therefore, the consumer risk which if not properly addressed will eventually be a cause for closing shop.
It is consequential to look into some aspects that will engage patrons to visit the food hubs more often and also to encourage potential new clients to have a try on the foods that are served therein. In business, the turnover ratio is a measure on whether the entrepreneur is doing well or not.
As food production becomes diversified, consumer acceptance must be balanced with risk mitigation. Among the parameters that are given attention in relation to the adoption of customers regarding food choices. In a short list they are curious observation, trial-basis, compatibility, complexity and relative advantage. The degree of affirmation in these aspects is more than enough to say that public acceptance is on the side of the food science business.
Measuring consumer acceptance is also a helpful gauge that leads to food development. It is a challenge for food entrepreneurs to make innovations that we have seen in the food business development process. Aside from good service, quality standards and palatable food, nutrition is also an important factor of the added value.
There are a lot of innovations incorporated with the advancement of food technology. Technology has put a big boost in facilitating the delivery of safe food from the market to consumers. From the traditional walk-in waits for clients to come in, the tech-enabled environment is introduced in its development. From door-to-door delivery, on-line orders are employed. There are other innovative ways that are employed such as robotics that links artificial intelligence to integrated POS systems to facilitate orders, cashiering and delivery.
As the culture of people change in their preference of food, diversifications and innovations are expected to develop more and more. Nonetheless, the food trade will not only depend on the ambiance of the food hub, the good service it provides, the accessibility to reach more customers but the most important factor that will distinguish the food industry from the rest will always remain to be quality, safeness and nutritive value of foods for consumption.
By: Ms. Catherine A. Vargas | TLE Major, BSEd CTP | BSIT Major in Food Technology